At Cake we love a stunt. We love a bit of turfing, bubble-wrap, a tree house or something ‘pop up.’ Currently we are working on something very exciting: a maze in Trafalgar Square to celebrate the London’s West End.
Visitors to the capital city will soon be able to discover the wonders of the West End from within a gigantic maze in London’s Trafalgar Square. On 2nd August 2010, the maze will be open to the public to visit for free, encouraging everyone to spend some time getting lost in the West End.
For five days, visitors can uncover hidden gems by exploring the unique maze which features many of the West End’s most famous streets and lanes, including well-known hubs such as Covent Garden through to the back streets of Soho Square. With so many interesting facts and historical moments on every corner, getting lost has never been so enjoyable.
Upon reaching the heart of the maze, visitors will be rewarded with an exclusive taste of the amazing entertainment, culture, dining and shopping on offer throughout The West End.
The public will be free to enter the maze from midday on Monday 2nd August, 2010. With a different activity taking place at the centre for the following five days, it’s worth getting lost again and again.
London’s West End is the world’s top cultural, entertainment, shopping and dining destination, with a global mix of 2,500 restaurants & bars, 2,000 shops, 40 renowned theatres, 30 museums and galleries, 17 Michelin star restaurants and 7 tranquil green spaces.
Having lived in London for 4 years and now working in the heart of it, I need to spend some more time exploing. I now have no excuse.
The West End Maze is just one example of how we create brand fame for our clients, to see more please go to: