My job isn’t all about making people buy rubbish, or promoting companies or new products. At Cake we also very much so have a conscience. We care about the world. We care about people, the rainforest and now the oceans.
A graphic film featuring model, Alice Dellal was created to move millions of people to sign up to an online e-protest against the proposed lifting of the commercial whaling ban.
The ban had been in place for the past 24 years, dramatically reducing the numbers of whales killed. However, on the 21st June in Agadir, Morocco the International Whaling Commission (IWC) began the process of voting on whether to lift the ban and potentially open the floodgates to whaling across the globe once again.
By creating such a visually striking film, the Whale and Dolphin Conservation Society (WDCS) hoped to bring this critical vote to the public’s attention and encourage as many people as possible to speak out by signing an online petition.
The aim of the protest was simple; to directly challenge the proposed lifting of the whaling ban and potentially save thousands of whales from being needlessly slaughtered in the future. Each e-protest (accompanied by an individual, personal message) was sent directly to the most high profile supporters in favour of the plan to lift the ban, which surprisingly include Barack Obama and the Prime Minister of New Zealand.
Model, Alice Dellal plays the central character in the film and the opening sequence shows Alice painting a message across a wall. It is later revealed that she is using a brush that has been dipped in what appears to be a tank of whale blood and whale body parts. TV star, Christopher Eccleston has lent his support to the cause by narrating the film and goth-rock band The Horrors have provided the soundtrack.
Star of the film, Alice Dellal commented, “The whole thing just sounds so wrong to me, I was glad to help out”
Chris Butler-Stroud, WDCS chief executive says, “The vast majority of people across the world are staunchly opposed to whaling and it is important that we let them know exactly what could happen at the next meeting of the IWC. This deal is not in the interests of whales, and means a return to a world of industrial whaling. Every email protest vote matters, and so we urge people to take a look at the film and then make their protest by signing up through the links to the WDCS website.”
And guess what guys, we did it! We stopped them lifting the ban.
I’d like to say a huge thank you to everyone who ofered to host this video on their wesites, facebooks and twitter. I means a lot.